Vyapahara (Marketing Club)
Vision

To be a leading platform for aspiring marketers to innovate, collaborate, and excel in the dynamic field of marketing.

Objectives

The marketing club aims to organize workshops and seminars that explore the latest marketing trends and strategies while providing members with hands-on projects and case studies to enhance practical skills. Additionally, it seeks to connect members with industry professionals and engage the community through outreach initiatives that promote marketing awareness.

Core Values

The core values of the marketing club include innovation, inclusivity, ethical practices, and a focus on experiential learning.

Purpose(s)

The purpose of the marketing club is to empower members with the skills, knowledge, and connections necessary to thrive in the marketing industry, while promoting creativity and ethical practices.

Leadership Roles
Advisors
Initiatives

1. Knowledge Enhancement:

  • Workshops and Seminars: Sessions on brand management, digital marketing, and marketing analytics led by industry experts and alumni.
  • Case Study Analysis: Discussion of global marketing strategies, brand turnarounds, and crisis management.
  • Marketing Analytics: Encouragement to pursue certifications in CRM, Google Analytics, Tableau, and more.

2. Skill Development:

  • Leadership and Project Management: Students lead events and campaigns to build coordination and planning skills.
  • Live Projects: Collaboration with companies on real-world marketing tasks.
  • Competitions: Students create strategic marketing plans in club-run contests.

3. Community Building:

  • Study Groups: Peer discussions on marketing trends and interview preparation.
  • Alumni Engagement: Events where alumni provide mentoring and industry insights.
  • Networking Events: Social gatherings to build lasting professional relationships.
  • Mentorship Programs: Junior students paired with seniors or alumni for guidance.

4. Outreach:

  • Content Creation: Student blogs, videos, and posts to build online presence and thought leadership.
  • Webinars and Conferences: Virtual events with global marketing leaders.
  • Online Competitions: Collaborative events with MBA programs from other institutions.